Such as he says Axios, 200 newspapers are suing Google and Facebook, claiming that they are manipulating the advertising market in ways that directly harm their companies.
The lawsuits, which are being handled by a team of lawyers and law firms, are being filed on behalf of about 30 different companies. These companies in turn represent approximately 200 separate newspapers across the USA. 
Print media blame Google and Facebook for monopolizing the digital market advertisingthrough illegal practices. They seek in this way to "recover previous financial losses of the newspapers", essentially asking for payments commensurate with the money they have lost over the years.
"These companies are more powerful than Standard Oil in its heyday, so no one wants to be the first to sue them," said Doug Reynolds, chief executive of HD Media, one of the companies that filed the lawsuit. In a recent interview with the Wall Street Journal, Reynolds said: "We felt the political and legal climate was moving in our favor and we were ready to move on."
It should be mentioned that these lawsuits were probably expected, as the print media is not doing so well lately. A Pew Research study last year found that industry advertising revenue fell 62% over the past decade, from $ 37,8 billion in 2008 to $ 14,3 billion in 2018. Daily newspapers dropped circulation from $ 50 million in 2007 to about 28 million in 2018.
Companies like Google, meanwhile, have played a very large role since they manage all online advertising. Only in 2020, the parent company of the Alphabet company earned $183 billion, of which more than 80% came from its advertising business, reports CNBC.
