Such as he says Axios, 200 newspapers are suing Google and the Facebook, arguing that they manipulate the advertising market in ways that directly harm their companies.
The lawsuits, which are managed by a team lawyers and law firms, are filed on behalf of approximately 30 different companies. These companies in turn represent approximately 200 separate newspapers across the US. 
Print media blame Google and Facebook for monopolizing the digital market advertisingthrough illegal practices. They seek in this way to "recover previous financial losses of the newspapers", essentially asking for payments commensurate with the money they have lost over the years.
"These companies are more powerful than Standard Oil in its heyday, so nobody wants to be the first to sue them," said Doug Reynolds, managing partner of HD Media, one of the companies that filed suit. In a recent interview with Wall Street Journal, Reynolds said: "We felt that the political and legal climate was moving in our favor and we were ready to move forward."
It should be mentioned that these lawsuits were probably expected, as print media has not been doing so well lately. A Pew Research study last year showed that the income from industry advertising has fallen 62% over the past decade, from $37,8 billion in 2008 to $14,3 billion in 2018. Daily newspapers have dropped circulation from 50 million in 2007 to about 28 million in 2018.
Companies like Google, meanwhile, have come a long way in managing all of their online advertising. In 2020 alone, Alphabet's parent company earned $ 183 billion, of which more than 80% came from advertising, reports CNBC.
