Google has begun to release the 4.0 version of the algorithm Google Panda, σύμφωνα με την ανακοίνωση του Matt Cutts, επικεφαλής της τμήματος έρευνας της εταιρείας, στο Twitter.
Ο algorithm Panda is designed to prevent websites with poor quality content from getting to the top of the results pages searchs. Google seems to strive to provide its users with the best and highest quality options.
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Its version Google Panda 4.0 changes the way and criteria that websites will be marked to appear at the top or bottom of the results. If you're wondering if this will affect your "small" site's rankings, Matt Cutts has previously explained that it could help small businesses to rank higher in search results. Basically, Google was planning at the time to "soften up" the Panda algorithm in a way that would give smaller businesses a chance for extra exposure.
Many small business owners have several times denounced the Panda algorithm, indicating that their websites have been less or less disappeared from search results.
Google, however, seems to have updated its policy to provide visibility to websites with high quality content. The established "keyword" tricks for a good ranking on the results pages seem to no longer work, while the other SEO tricks will be punished by the company.
Google's Panda algorithm will affect the ranking of an entire website or a part of it, rather than individual pages. Since its inception, Google has been updating Panda once a month, but since March of 2013, the company has announced that any additional updates will be silently integrated on a regular basis.
