Apple has just confirmed the acquisition of the Shazam music recognition app. The company also announced that the app will be available for free and without ads to all users, even those using Android.
The purchase of this application has been on paper for some time. The acquisition was first reported to him December of 2017, but from today it is now official.
Shazam was one of the first apps to rise to the top of the online Stores, and to date has been downloaded over a billion times. The app "listens" songa, it "recognizes" them and then communicates the track to the user by providing links to it through services such as Spotify and iTunes.
The application can be used by Apple for at least three main reasons.
One reason is to keep up with its competitors. Her Pixel Google may recognize it automatically a song that plays without having to do anything. Now that Apple has bought Shazam, it can integrate the feature into future versions of iOS.
The second reason is profit. The Shazam application recognizes 20 million pieces a day. If Apple can drive users to iTunes, it could earn extra money.
Third reason? To improve the Siri digital assistant. Many people think that Apple has stayed behind with Siri. But taking advantage of Shazam's sound operations, especially sound recognition and analysis, he might add features to the digital assistant.
Whatever plans Apple has for Shazam, removing ads from the app is something that everyone will like.
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