Experiments show that computers can better predict even our family or friends our personality and features. At Cambridge University and Stanford have understood that likes in Facebook can be used to evaluate information a variety of personalities, related to sexual orientation and political beliefs.
Researchers, though, admit that human personality is multidimensional, wanted to go one step further to their conclusions and to emphasize the excellence of computers.
The online footprint
New research shows that 70 like in Facebook is enough for him computer to draw his conclusions and decode one's personality. Conclusions that go beyond that of the close friend and roommate.
This is because the people of our environment have seen our behavior in limited circumstances and the information they have is inadequate to compare with the amount of information that computers have in their memory.
Our computers judge in a mechanical and continuous way, while people often judge us to be even prejudiced.
Advertising has been based on these conclusions for a long time Companies and they build an image of who we are and how we operate.
In fact, psychologists say we have to be very careful about how we move on the Internet, as we can not control the data collected for us.
