Did you buy an Alexa device from Amazon for a Christmas present? Devices with Alexa voice assistant have been purchased en masse every year since 2015. It is a popular gift when you can think of nothing else.
But Amazon internal documents show that 25 percent of users do not use the device after a week.
Amazon has been selling tons of voice-controlled Alexa smart devices every holiday season since 2015. In 2020, the company reported that 25% of US households have at least one Alexa device, while homethose who have Amazon Prime, reach 27%. However, the company found that the devices were not being used for long.
Most users who have been using Alexa voice control devices in recent years are playing music, setting the timer in cooking, or turning on the lights.
The news site Bloomberg managed to acquire internal documents of Amazon that they give information for Alexa. Amazon employees report in one of these documents from 2019 that new Alexa users discover half of the features available within three hours of turning on the device.
According to these internal data, there were years when 15% to 25% of new Alexa users switched off the device in the second week. In-house design documents available to Bloomberg repeatedly address concerns about customer retention and loyalty.
The documents, which cover 2018 to 2021, detail Amazon's ongoing ambitions for Alexa, such as plans to add more cameras and sensors that would allow the devices to recognize different voices or determine where to look.eyea the users are at duration each interaction.
The documents also reveal the obstacles the company sees in achieving these goals. Last year, Amazon found in an internal market analysis that it had passed the main growth phase and that sales would only grow by 1,2% per year in the coming years.
