You bought one too device Alexa from Amazon for a Christmas present? Devices with the voice assistant Alexa have been bought in droves every year since 2015. It's a popular gift when you can't think of anything else.
But Amazon internal documents show that 25 percent of users do not use the device after a week.
Amazon sells a lot of smarts Appliances Alexa voice-controlled every holiday season since 2015. In 2020, the company reported that 25% of US households have at least one Alexa device, while homes with Amazon Prime account for 27%. However, the company found that the devices were not being used for long.
Most users who have been using Alexa voice control devices in recent years are playing music, setting the timer in cooking, or turning on the lights.
The news site Bloomberg managed to acquire internal documents Amazon that provide information about Alexa. Amazon employees report in one of these documents from 2019 that new Alexa users discover half of the features that exist within three hours of activating the device.
According to these internal data, there have been years where 15% to 25% of new Alexa users turned off the device in the second week. Internal design documents obtained by Bloomberg repeatedly cite concerns about user retention and engagement.
The documents, covering 2018 to 2021, detail Amazon's ongoing ambitions for Alexa, such as plans to add more cameras and sensors to allow devices to recognize different voices or determine which rooms users are in. during each interaction.
The documents also reveal the obstacles the company sees in achieving these goals. Last year, Amazon found in an internal analysis of the market that it had passed its prime growth phase and that sales would only increase by 1,2% per year in the coming years.
