Amazon has sued three of its sellers for posting fake product reviews. products their.
The three sellers sued are sole proprietors Michael Abbara of California, Kurt Bauer of Pennsylvania, and a Chinese company, CCBetter Direct. The Amazon claims that fake comments accounted for 30-45% of total customer ratings.
FromfaceAmazon said: “Our goal is to remove the incentive for fake review abuse. The vast majority of Amazon reviews are authentic, helping millions of customers make informed purchasing decisions every day."
Από τις αρχές του 2015, η Amazοn έχει κλείσει πάνω από 1.000 resellers για δημοσίευση ψευδών κριτικών με σκοπό να προσελκύσουν πελάτες, αλλά αυτή είναι η πρώτη φορά που δρουν νομικά. Οι τρεις πωλητές μηνύονται με την κατηγορία ότι δημιουργούσαν πλαστούς λογαριασμούς για να γράψουν ευνοϊκές κριτικές, νοθεύοντας τις αξιολογήσεις της realof purchase.
If Amazon wins the case against the accused, the latter could be excluded from the site and forced to make their profits to the company by paying lawyers' fees as well as compensation over $ 25.000.
These consequences could be enough to convince other vendors not to distract and play with the company's rules and conditions.
