Apple is reportedly looking for new ways to give life to its products, and as it seems it thinks to invest more in research and development, according to a new publication.
So Apple is willing to spend around 10 billion dollars for research and development at 2016 as reported by Above Avalon. This amount is over-increased by the amount of the company (6 billion dollars) for 2015.
Of course even if the publication is true, the fact does not necessarily guarantee that Apple is on the right track, as a successful strategy depends on too many factors.
And the first of these is the effectiveness of the research and development process. Apple is fully aware of the fact that its products are no longer innovative, and investing in the research, development and pre-production process, the company hopes to bring new products.
Apple CEO Tim Cook has already announced that the “next iPhones” θα κυκλοφορήσουν με λειτουργίες που ούτε καν υποψιαζόμαστε αυτή τη στιγμή, και ίσως το Cupertino να έχει όντως κάποιες καινοτόμες ιδέες. Ο κ. Tim Cook πάντως δεν προσδιόρισε χρονικά το πότε θα κυκλοφορήσουν αυτά τα “επόμενα iPhones.”
Besides, from time to time we've heard from many companies about new innovative ideas, but we've never seen them on the shelves. They are usually kept in the records of patent offices.
Of course, we have heard that the iPhone maker is looking for new products as well, such as developing a car, so it is possible that part of this new budget is earmarked for an upcoming car Apple.
No doubt things won't change overnight, but at least we know Apple knows it exists problem and is about to change.
