Apple is reportedly looking for new ways to bring life to the productits, and is apparently considering investing more in research and development, according to a new publication.
So Apple is willing to spend around 10 billionmillions dollars for research and development in 2016 as reported by Above Avalon. This amount is over-increased from the amount that the company had in its budget ($6 billion) for 2015.
Of course even if the publication is true, the fact does not necessarily guarantee that Apple is on the right track, as a successful strategy depends on too many factors.
And the first of them is the efficiency of the research and development process. Apple is fully aware of the fact that its products are no longer innovative, and investing in the process of research, development and pre-partreatments, the company hopes to bring new products.
Apple CEO Tim Cook has already announced that the "next iPhones" will be released with features we do not even suspect at the moment, and maybe Cupertino will indeed have some innovative ideas. However, Mr. Tim Cook did not specify when these "next iPhones" will be released.
Besides, from time to time we've heard from many companies about new innovative ideas, but we've never seen them on the shelves. They are usually kept in the records of patent offices.
Of course we have heard that its manufacturing company iPhone is also looking into new products like developing a car, so it's possible that some of that new budget will be earmarked for an upcoming Apple car.
No doubt things won't change overnight, but at least we know Apple knows it exists problem and is about to change.
