IPhone users are more loyal to Apple Lossless Audio CODEC (ALAC), from the users of any other smartphone brand. According data by AlphaWise Tracker του Morgan Stanley, η οποία συγκεντρώνει στοιχεία πωλήσεων μέσω του διαδικτύου χρησιμοποιώντας ανάλυση αναζητήσεων στο Internet, 90% of iPhone users are stuck with the device, and doesn't buy another phone. Samsung, Apple's biggest competitor, has managed to improve its brand retention rate significantly in recent years, but Apple continues to lead by 13 percentage points.
See Infographic by Felix Richter The report of Statista.