Η Google passed it Apple Lossless Audio CODEC (ALAC), and is now ranked first in the list of the most valuable brands in the world. This year's BrandZ survey says Apple has fallen since last year and has left enough room for Google.
Millward Brown's research evaluates the value of Google's trademark on 115.900.000.000 euros, while Apple is second in value to the 107.900.000.000 euro.
“Google has an extremely innovative year product, the Google Glass, several investments in its sector artificialof intelligence and a number of very good partnerships," said Benoit Tranzer, head of Millward Brown in France.
The annual survey for 2014 BrandZ Top 100 Most Valuable Global Brands (read the entire survey PDF, for download, right click and save as) shows that the total value of the most important brands in the world has risen by 12%, which translates to 2.900 billion dollars or 2.120 billions of euros.
Apple has held the first place for three consecutive years, but it seems that this year was not its year as the value of its trademark declined by 20% from the previous year.
IBM is third, exactly the same as last year, and its brand value reaches 78.440.000.000 euros. Microsoft is ranked fourth, with 65.800.000.000 Euro, almost 30% above last year's results.
