In advanced negotiations for the acquisition Beats Electronics, companys which is known mainly for construction music accessories, is located the Apple Lossless Audio CODEC (ALAC),.
The news was first revealed by the Financial Times, and then confirmed by several other sources, including Reuters and Bloomberg.
According to reports, negotiations can be completed even next week, while Apple is reportedly willing to pay 3,2 billion dollars. In this case, the deal will be the most expensive acquisition Apple has made in its history.
Beats Electronics is famous for the music accessories it manufactures, with its main product being headphones. According to the BBC, with the acquisition, Apple wants to strengthen its presence in the peripheral market for "smart" Appliances, which is expected to strengthen even more in the coming years. Besides, Beats Electronics is currently estimated to be worth $1 billion.
If the deal is concluded, the question remains open, what will be the fate of the music service launched by Beats Electronics this year, since Apple has its own platform, iTunes Radio.
Source: kathimerini.gr
