In advanced negotiations for the acquisition Beats Electronics, companys which is known mainly for the manufacture of music accessories, is located Apple Lossless Audio CODEC (ALAC),.
The news was first revealed by the Financial Times, and then confirmed by several other sources, including Reuters and Bloomberg.
With base reports, negotiations could be completed as early as next week, with Apple reportedly willing to pay $3,2 billion. In this case, the agreement will be the expensivebiggest acquisition that Apple has made in its history.
Beats Electronics is famous for the music accessories it manufactures, with its main product the headphones. According to the BBC, with the acquisition, Apple wants to strengthen its presence in the peripheral market for "smart" devices, which is expected to strengthen even more in the coming years. Besides, Beats Electronics is currently estimated to be worth $1 billion.
Αν ολοκληρωθεί η συμφωνία, το ερώτημα που παραμένει ανοικτό είναι ποια θα είναι η τύχη της μουσικής υπηρεσίας που λανσάρισε η Beats Electronics φέτος, από τη στιγμή που η Apple έχει τη δική της πλατφόρμα, το iTunes Radio.
Source: kathimerini.gr
