Were Apple's sales results for the third quarter of 2016 encouraging? iPhone sales fell for the second time in the device's history, proving that the drop the previous quarter was not a fluke.
In the company's latest quarterly earnings call, Apple revealed today that it sold 40,4 million iPhones, 9,95 million iPads, and 4.250.000 Macs during duration of the third quarter of 2016. 
Compared to the third quarter of 2015, the numbers are noticeably lower since Apple sold 47,5 cm iPhone, 10.900.000 iPad and 4,8 million Mac. This means that within a year, iPhone sales fell by 14,9 percent, iPad sales declined by 8,7 percent, and Mac sales fell by 11,5 percent.
The company's estimates for the third quarter of 2016 ranged from 39.830.000 to 40.860.000 for iPhones, for iPads from 8.890.000 to 8.970.000, and for Macs from 4.340.000 to 4.360.000. So Apple correctly estimated the upcoming sales of the iPhone, but fell out on two iPad and Mac reviews.
As always, iPhone sales of the company are by far the most important, yet Apple has managed to beat the company's earnings expectations and its shares continue to rise.
Until when?
Forty million phones are not but a few, but iPhone's unrivaled trend of sales growth has finally fallen.
Apple (and not only) knew that the iPhone 6s and 6s Plus would not be enough for this year, and so the iPhone SE was released at the end of March. The company is happy with sales of the new phone, but it does not even catch the numbers of 2015.
Apple has failed to deliver positive growth results to its shareholders twice in a row and unfortunately money does not make mistakes.
The language of the numbers is not lying, and reminds the company that innovation hits large numbers while the scrambled products are pressing.
Here is to mention that Apple is planning to launch an iPhone 7 without much and has already announced that the major release will come 2017 with 10 celebrating the release of the first iPhone.
Essentially this promise takes some time for the company. It remains to be seen if he exploits it.
