Bali: what is the new project being prepared by Microsoft?

Microsoft is reportedly working on a new project codenamed "Bali." The new project according to Mary Jo Foley of the ZDNet that has been discovered is designed to provide users with control over the data collected by them.

The project is an effort by Microsoft Research and it seems that access is currently very limited.

The url for the page of the Bali project allows those who have a password to log on to the site and says that those who do not have a code can request one.

Bali's “About” page describes the project as a “new personal data that gives users control over all data collected about them … The bank will allow users to store all them (raw and processed) and will allow the user to visualize, manage, control, share and monetize this data.”

According to the About page, Bali is based on the concept ofInverse Privacy“(PDF), a compiled in 2014 by Yuri Gurevich, Efim Hudis and Jeannette Wing, who were working for Microsoft Research at the time.

According to the principle of "Inverse Privacy" (in Greek it means reverse privacy) an element of personal information is inversely private (or not private) if it is accessed by a third party while its creator does not. Healthcare providers, the police, toll booths, supermarket chains and employers are inversely generating private data, which in many cases could be to the benefit of the users themselves.

The Bali page states that the project is still in its infancy, which means that developers are focusing on helping users gather their personal data from various websites.

Although each Microsoft Research project does not turn into a commercial product or service, I would like to believe that Bali has a good chance of becoming a commercially available service at some point.

Με τις μεγάλες τεχνολογικές εταιρείες όπως το Facebook και την to collect massive amounts of personal data, Microsoft could benefit from users' control over their own data, but users themselves who wish to market it would also benefit.

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Written by giorgos

George still wonders what he's doing here ...

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