After appearance of the name at the center of a scandal that led to federal investigations, the Cambridge Analytica filed for bankruptcy. The best; Employees were not notified today that the company it would stop working.
Cambridge Analytica named its employees and today issued a statement confirming that the company "is immediately shutting down all its businesses" because it has "been the subject of numerous unfounded accusations."
Of course the company didn't stop her mode of her after some crisis of conscience. According to the Wall Street Journal, the company has not had the required customers in recent months. The company's press release indicates that its shutdown is due to the scrutiny it faced following revelations with Facebook:
Despite Cambridge Analytica's unwavering confidence that its employees have acted ethically and legally ... the barrage of media coverage has had an impact on the company's customers and suppliers. As a result, it has been determined that it is no longer viable to continue operating businesss...
Let's say the company's move was more than expected, as it does not have it range of Facebook, and its involvement in a scandal of this magnitude was something she could not manage.
Also the closure of the company was a prerequisite for re-emerging with another name, reassuring all those involved.