Google has announced that it will start blocking large nuisances advertisements στο πρόγραμμα περιήγησης Chrome, για να αντιμετωπίσει τον αντίκτυπο που έχουν στην απόδοση του συστήματος, του δικτύου αλλά και στη διάρκεια ζωής της μπαταρίας μιας συσκευής.
Google reports that these ads may misuse system resources without the user knowing. In some cases, they are used to extract cryptocurrencies or are simply neglected in their code.
So Google no longer wants them to appear while browsing Chrome.
Its browser Google will start to limit the resources that an ad can use at some point in the future.
"To save the batteries, the proletterour users' data and to give them a better web experience, Chrome will limit the resources an ad can use before the user has a chance to interact with the ad. When such an ad is displayed, an error page will appear in its context, informing the user that the ad is trying to use too many resources.” he says Google.
Η company also announced the first limits that will be used by browser to distinguish "bad" ads from those that do no harm (see AdSense Google).
"We are targeting the heaviest ads, the ones that use the most CPU or network bandwidth of 99,9% of all ads running. Chrome sets thresholds for 4MB of network data or 15 seconds of CPU usage in any 30-second period or 60 seconds of total CPU usage. "Although only 0,3% of ads exceed this limit today, these ads represent 27% of the network data used by ads and 28% of total CPU usage by ads," explains Google.
The new ad blockers will be available for everyone in the stable version of Chrome to be released in late August, as the company says it will take several months to test.