Google has announced that it will begin blocking large intrusive ads on Browser Chrome, to address the impact they have on system performance, network performance and a device's battery life.
Google reports that these ads may misuse system resources without the user knowing. In some cases, they are used to extract cryptocurrencies or are simply neglected in their code.
So Google no longer wants them to appear while browsing Chrome.
The program tourher Google will start to limit the resources that an ad can use at some point in the future.
"To save them batteries, τα προγράμματα δεδομένων των χρηστών μας και για να τους προσφέρουμε μια καλύτερη εμπειρία στον ιστό, ο Chrome θα περιορίσει τους πόρους που μπορεί να χρησιμοποιήσει μια διαφήμιση, πριν προλάβει ο χρήστης να αλληλεπιδράσει με τη διαφήμιση. Όταν εμφανιστεί μια τέτοια διαφήμιση, στο πλαίσιό της θα εμφανίζεται μια σελίδα σφάλματος, που θα ενημερώνει τον χρήστη ότι η διαφήμιση προσπαθεί να χρησιμοποιήσει πάρα πολλούς πόρους”, he says Google.
The company also announced the first limits that the browser will use to distinguish "bad" ads from those that do not hurt (see AdSense Google).
"We are targeting the heaviest ads, the ones that use the most CPU or network bandwidth from 99,9% of all ads in circulation. Chrome sets the thresholds at 4MB of network data or 15 seconds of CPU usage in any 30 second period or 60 seconds of total CPU usage. Although only 0,3% of ads exceed this limit today, these ads account for 27% of network data used by ads and 28% of all CPU usage by ads,” explains Google.
The new ad blockers will be available for everyone in the stable version of Chrome to be released in late August, as the company says it will take several months to test.
