Το Facebook αναφέρει ότι οι χρήστες του θα πρέπει να συνεχίσουν να δέχονται τις στοχευμένες διαφημίσεις ακόμη και όταν εφαρμόσει τη νέα νομοθεσία της ΕΕ (General Data Protection Regulation or GDPR).
Facebook Inc said on Tuesday that it will continue to require its users to accept targeted ads as a condition of using their service, a stance that can help keep its business model intact despite new EU protection laws. of the private life.
Ο law της ΕΕ, ο οποίος θα τεθεί σε ισχύ τον επόμενο μήνα, υπόσχεται καλύτερη προστασία της ιδιωτικής ζωής στο διαδίκτυο, από τότε που δημιουργήθηκε το διαδίκτυο. Οι Companies caught collecting data and personal information without the user's permission will face huge fines.
The deputy director of personal protection data of Facebook, Rob Sherman, said that the social network will start asking for Europeans to be allowed this week for the different ways the company intends to use their data but also announced that it is not possible to remove targeted marketing.
"Facebook is an ad-supported service," Sherman told reporters at Facebook headquarters.
Facebook users will be able to restrict the types of data used by advertisers, but "all Facebook ads will be targeted to some degree and this also applies to offline ads".
Facebook is said to be using so-called "license screens." Imagine pages full of text that will require permission from the user to move to the next screen.
These screens will be featured on Facebook and the smartphone application in Europe this week and globally in the coming months, according to Sherman.
The screens will not give Facebook users the option of "I do not accept." Instead, they will guide users to "accept to continue" or "manage their settings".
"They can choose not to use Facebook if they want to," Sherman said.
Regulators, investors and privacy advocates are closely following how Facebook plans to comply with EU laws, not only because the largest social network has been involved in the latest scandal with Cambridge Analytica, but because other companies may to follow its lead in order to limit the impact of opt-outs.
