At Facebook's Connect 2021 event, the company announced a complete rebranding with a new focus on the metaverse. Don't worry, your social apps aren't going anywhere, Facebook just announced its new identity: Meta
In a move that was expected (we had also predicted the name), Facebook has created a new identity with a focus on metaverse. So with a new name and the new logo, we welcome Meta which will replace the Facebook name.
The new Meta logo appears in a blue color that has a different tone from Facebook Blue, and with an icon that appears to be a cross between the infinity symbol and a pair of AR or VR glasses.
Speaking at Connect 2021 keynote address, CEO Mark Zuckerberg explained that he wanted Facebook's focus to shift away from social media applications to metaverse.
Social media friends, however, should not worry. Zuckerberg said Meta would keep existing social networking applications online.
To clarify, the new brand name Meta will replace Facebook Inc., which was the company behind each FB application. This means that you will still be able to open Facebook, Instagram, WhatsApp, Horizon and Oculus applications on your phone.
For most people, the rebranding to Meta doesn't make any sense. We saw this with Google becoming Alphabet in 2015. There was no impact after the name change and everyone still uses Google products to this day.
Although rebranding will not matter much, the company will have a new focus, as the reason for this change is the company's focus on metaverse. So as consumers we will see more products and services.
George is still wondering what he is doing here….
