Facebook is bringing new changes to the news feed so you can see more of your friends, despite the informative content that recently occupied much of your timeline.
As it seems, the largest social network prioritizes your friends, family and groups, "pulling back" the news from the various media that flood the service.
In a publication, Facebook CEO Mark Zuckerberg noted that the percentage of videos and public content (posts from businesses and publishers) has grown dramatically over the past two years, taking over user feeds.
Continuing it said that in the coming weeks and months the phenomenon will be reduced, as the company's product team is working to update what feeds each time you visit Facebook.
Zuckerberg, of course, said what every social network user wants to "hear".
His thinking is revolutionary, but Facebook is a publicly traded company. So Zuckerberg must have found a way to have happy customers (users and advertisers) but also happy shareholders and future investors.
Let's mention the obvious: Facebook earns money from ads, and by charging publishers gives them the privilege of displaying their content on the most prominent points of each user's page.
So according to Zuckerberg, if the system changes, the damage it will cause will be enormous in Facebook's revenue.
But none of us believe that the CEO of the company would do anything to harm it. The specific movement rather, it comes at a pivotal point in Facebook's trajectory, since in the last US presidential election it played a major role in facilitating the spread of fake news, or the spread of content and ads funded by Russian agents.
The social network currently has about two billion users, something that can not be ignored by any CEO or any other investor. A very optimistic and utopian case is that the social network suddenly decided to be more interested in relations between its users and less on its financial revenues.
But since I don't see any obvious motive for doing all this, apart from her crisisof Zuckerberg's conscience, I have to assume that his particular statement seems too good to be true. The social network could remove news content from users' news feeds, but also charge other companies that they believe is trustworthy. In this way ads will decrease and revenue will continue to flow.
It could also eliminate pages that do not have a badge for ads, and of course it could take advantage of the data that collects from service users.
What we can do is simply wait and see what happens. But the sure thing is that the CEO of the social network would not announce anything that would harm the company.