When the TikTok service was banned in India last June, the Instagram tried very quickly to take the space. So Reels started a short video feature.
The company presented its operation worldwide in August 2020.
Now, the mother of Facebook integrates Reels into the social network. The company is testing the feature in India by giving access to select content creators to share their Instagram-created Reels on the Facebook app.
In addition, these users will also be able to create short videos using Facebook tools.
While it is currently in a testing phase, Zuckerberg & Co. it is expected to launch it globally this year. And he will do it for two reasons.
First, in India, domestic players like MX Takatak and ShareChat's Moj have a large number of users.
Instagram has about 165 million monthly active users in the country, while Facebook has more than 350 million monthly active users in platform of. This gives creators instant access to a much larger audience without having to put much effort.
Globally, TikTok is still the largest player in the field of short videos. This cross-sharing feature will attract potentially great creators to the Facebook platform for short videos.
