Η Google kept its promise to block Adobe Flash's auto-play ability in Chrome. The company states that as of September 1, 2015, it will effectively freeze many ads that use Flash.
However, it allows you to right-click on the protective box that will appear for the "Run" option if you want to defrost an ad. Otherwise, all Flash files will remain suspended in a gray box.
As early as June, Google has warned that, in partnership with Adobe, it will change the way Flash data is presented on websites.
Basically, the most "essential" Flash content (like web videos players) will be allowed to run automatically, while non-essential Flash content such as advertisements will be automatically stopped.
Google's thinking about this move is largely based on performance and security, obviously.
The company, on the one hand, worries that if multiple Flash files run on a web page at the same time, Chrome's performance drops as the battery life on laptops and tablets running the Flash plugin drops.
On the other hand, this move will help curb the spread of malicious software through malicious Flash files, especially with strange advertisements that have recently appeared.
Google said to advertisers, who are concerned about the appearance των διαφημίσεών τους ότι θα πρέπει να εξετάσουν το ενδεχόμενο μετατροπής των αρχείων με Flash σε HTML5. Σύμφωνα με την εταιρεία, “οι διαφημίσεις Flash που έχουν ανεβάσει στο AdWords της Google μετατρέπονται αυτόματα σε HTML5.”
