Google kept its promise to block its auto-play ability Adobe Flash στο Chrome. Η company states that as of September 1, 2015, it will effectively freeze many ads that use Flash.
However, it leaves the possibility to the right click πάνω στο προστατευτικό πλαίσιο που θα εμφανίζεται για την επιλογή “Εκτέλεση” αν θέλετε να ξεπαγώσετε μια διαφήμιση. Διαφορετικά, όλα τα archives Flash will remain suspended within a gray frame.
As early as June, Google has warned that, in partnership with Adobe, it will change the way Flash data is presented on websites.
Basically, the most "essential" Flash content (such as web video players) will be allowed to run automatically, while non-essential Flash content, such as ads, will be stopped automatically.
Google's thinking about this move is largely based on performance and security, obviously.
On the one hand, the company is concerned that if several Flash files are running simultaneously on a webσελίδα, Chrome performance drops, as does battery life on laptops and tablets running the Flash plugin.
On the other hand, this move will help curb the spread of malicious software through malicious Flash files, especially with strange advertisements that have recently appeared.
Google has told advertisers who are concerned about the appearance of their ads that they should consider converting Flash files to HTML5. According to the company, "Flash ads uploaded to Google AdWords are automatically converted to HTML5."
