Rumors indicate that Google is developing a built-in ad blocker for Chrome and can even be turned on by default for everyone.
This is surprising, as Google's main source of money is still advertising.
However, the Wall Street Journal reports that Google is planning to offer its own ad blocker in Chrome, which will block a specific type of ads. In particular, the company is thinking of stopping the appearance of particularly annoying ads, such as pop-overs, automatic audio playback and video And much more.
Google seems to be seeking to help (?) Those who, although disturbed by the ads, do not have the know-how to install an ad blocker or who do not know that there is such a thing.
According to the publication, Google does not want to close agreements with third-party developers, such as Adblock Plus, who require fees to pay for whitelists in ads from companies like Google.
Basically, while the Adblock Plus app is one of the most popular on the market, it does not only make whitelists from "good" ads that do not bother too much, but they get paid to allow various other ads to bypass its filters.
Implementing an ad blocker directly in Chrome seems to make sense, because the browser is used by 1+ billion users, and has half the market share. This step could stop third-party app development as users would have a way to block ads without installing additional extensions.
Of course, Google will not stop showing ads on its browser.
The problem is not that.
Google is an advertising promotion company and with an ad blocker you gain more control over their display or blocking. After all analysis, what will Google block and what will it allow? Who can check it?
