Rumors indicate that Google is developing a built-in ad blocker for Chrome and can even be turned on by default for everyone.
This is surprising, as Google's main source of money is still advertising.
However, Wall Street Journal αναφέρει ότι η Google σχεδιάζει να προσφέρει το δικό της ad blocker στο Chrome, που θα μπλοκάρει ένα συγκεκριμένο τύπο διαφημίσεων. Συγκεκριμένα η company is considering stopping the display of particularly annoying ads, such as pop-overs, autoresponderstreatment audio and video and much more.
Google seems to be seeking to help (?) Those who, although disturbed by the ads, do not have the know-how to install an ad blocker or who do not know that there is such a thing.
According to the publication, Google does not want to close agreements with third-party developers, such as Adblock Plus, who require fees to pay for whitelists in ads from companies like Google.
Basically, while Adblock Plus is one of the most popular apps out there, it doesn't just whitelist “good” ads that don't bother you too much, but they get paid to allow various other ads to bypass them. filters her.
Applying an ad blocker directly to Chrome seems meaningful because the browser is used by 1 + billion users and has half the market share. This step could stop developing third-party applications as users would have a way to block ads without installing additional extensions.
Of course, Google will not stop showing ads on its browser.
The problem is not that.
Google is an ad promoter and with an ad blocker gains more control over their appearance or blocking. After all, what will Google prevent and what will it allow? Who can control it?
