The recent public appearance of Google co-founder Sergey Brin without his Glasses, postponing his mood Google Glass to the general public 2014 announced earlier, the reclassifications to the staff of the secret workshop that builds them, as well as the reservations the developers are now expressing after the silent withdrawal of the support of large investors, outline today the turbulent landscape around it, never, famous Google Glass.
The #1 Googler, head of another venture "with an eye on moon(the so-called “moonshot thinking”) had simply forgotten the Glasses in the car, he reportedly apologized to the reporter who noticed it on Sunday, November 14. Perhaps again, his choice is explained since he may have known how "alien" people like him appear to Keira Knightley, his protagonist Imitation Game. Brin was heading to the mansion of a wealthy Russian investor to watch, together with Mark Zackerberg and a few others, the private first viewing the film for Alan Turing in Silicon Valley.
However, on Google X -the Lab which deals with yet another unlikely venture, the cars without driver- employs about 300 people, led by Ivy Ross since March 2014, coming from the high rungs of Calvin Klein. In addition, since February 2013, when Google Glass began to be selectively available to would-be Explorers, the number of people wearing Glasses has exceeded ten thousand
However, despite Google's efforts to dispel the myths surrounding Google Glass, it seems that developers have not been persuaded to invest in app development. The fact that Google announced earlier that Glass "is not ready for prime time" was reason enough for many to back down. Reuters reports at least 9 to a set of 16 developers who have stopped the relevant project. On the other hand, he adds that, many, even older, remain loyal. Among them, the Facebook, but no longer Twitter, despite the fact that they continue to be published photos with the tag #throughglass (and from Greece). The glass-apps.org has not updated its content - a list of apps for Google Glass - since January of 2014.
The biggest blow to Google Glass was its collapse Glass Collective which had been incorporated in April 2013. Google's investment arm, Google Ventures along with two of Silicon Valley's largest investment fund managers, Kleiner Perkins Caufield & Byers and Andreessen Horowitz had then announced financial support for startups that would develop applications for Glass. But today, glasscollective.com takes developers back to the beginning, to the Google Glass website. "We chose to leave them entrepreneurs to come directly to us, "a spokesman for Google Ventures told Reuters.
Many believe that concerns about "the end of personal life" undermine the future of Google Glass and limit its use in other, vertical markets, such as in surgeries, a previsual which finds agreement with at least one of the aforementioned major investors, KPCB. Besides, in April 2014, a new Google Glass exploitation venture was launched, the Glass At Work (see some examples) to serve the needs of employees who do not work in a desk but need a ubiquitous computer.
