One of the following days, Google users will receive a notice informing them of changes to Google's advertising policy, which will be extended beyond Google's domains.
Until now, Google has been using its own services to gather information from all its users. The company allegedly uses this information internally to create better products, and to display suggestions or advertisements on its services like YouTube.
The company, the world's largest advertising network, is historically based on data collected by browser cookies to serve ads to sites outside of Google.
In the coming future, Google plans to use the information it has in the way it uses it on Google services to show ads across the Web, according to a Wired publication.
This means that Google searches, videos you watched on YouTube, and games you play on your Android smartphone could be used to customize the ads you see.
We mention "could", because Google is making this new feature "opt-in" which means that you will have the option. So when Google notifies each user of the change, you'll need to check the box to see better customized ads.
Let's mention that Facebook also runs a similar one program protection of the privacy of users that for Facebook's internal data and the display of advertisements on the website, but its service is "opt-out", that is, without the possibility of choice. This means that all users have the settings for the view advertisings by default, without their express consent.
Google's approach is more user-friendly and legally safer due to the broader set of sensitive data that Google owns.
In addition, Google has created a new page showing the activities of each account and its history by providing an overview of all previous user activities gathered from all Google services and all of the user's devices.
https://myactivity.google.com/myactivity
