One of the next few days, Google users will receive a notification informing them of changes to Google's advertising policy, which will extend beyond domains of Google.
Until now, Google used its own services to collect information from all its users. The company reportedly used this information internally to create better products, and to display recommendations or advertisements στις υπηρεσίες της όπως το YouTube.
The company, the world's largest advertising network, is historically based on data collected by browser cookies to serve ads to sites outside of Google.
In the coming future, Google plans to use the information it has in the way it uses it on Google services to show ads across the Web, according to a Wired publication.
This means that Google searches, videos you watched on YouTube, and games you play on your Android smartphone could be used to customize the ads you see.
We mention "could", because Google is making this new feature "opt-in" which means that you will have the option. So when Google notifies each user of the change, you'll need to check the box to see better customized ads.
Let's mention that Facebook also runs a similar one program protection of the privacy of users that for Facebook's internal data and the display of advertisements on the website, but its service is "opt-out", i.e. without the possibility of choice. This means that all users are set to display advertising by default, without their explicit consent.
Google's approach is more user-friendly and legally safer due to the broader set of sensitive data that Google owns.
In addition, Google has created a new page that displays the activities of each account and the record of, providing an overview of all the user's past activities, gathered from all Google services and all the user's devices.
https://myactivity.google.com/myactivity
