The new colorful Google logo has just appeared. THE company presented on the page searchs the new logo, signaling a new era. The company's new branding effort was made possible by the creation of an essentially new font. The new logo marks the company's new direction.
It looks a bit like the Android Roboto font, but it's called Product Sans.
The Google design team reports on the new font:
Along with the development of the logo we created a new geometric without serif font….. which we call Product Sans.
Font design is inspired by the style of school books, but adopts the neutrality of a geometric sans serif. This allows us to maintain the appropriate level of distinction between the Google logo and the product name.
The character set is complete, with numbers, punctuation marks, pronunciation, and alternate characters, fractions, symbols, and supports extended Latin, Greek and Cyrillic.
