Η Google continues to make changes to its algorithm, much to the chagrin of webmasters. After the recent one Panda Update, Google is also planning to make some changes to the algorithm Penguin.
Penguin [penguin] is the code name for Google's algorithm that tries to lower the search engine rankings of websites that violate Google's guidelines by using artificial methods to increase their website's rankings.
Instead, the algorithm Google Panda seeks to better rank websites that contain primary (exclusive) content (rather than republications), while lowering scores, of low-quality websites.
During the Search Marketing Expo East, Mr. Gary Illyes, his analyst and technician Internet, said that Google could start a new upgrade of the Penguin algorithm sometime next week, reports Search Engine Land.
This update is not something that has to go unnoticed, as for a full rewrite of the algorithm, Google is already working for a year.
There may be some delays if they occur problems during the test, but if things go well, the update will be released soon enough.
Google promises that its new update Penguin will make the life of webmasters life a little easier while the users will enjoy it. Of course ordinary users will not notice any significant changes. Except now the company has changed everything.