A Financial Times publication claims that European cellular networks are preparing to stop displaying ads over the Web (without mentioning Google).
According to the publication, which invokes anonymous sources, European mobile operators will install software in their data centers, blocking ads on websites and applications, but not social media ads.
The plan would be disastrous for businesses that depend on advertising and its goal is of course to break the Google monopoly.
The FT publication states that "a European provider has confirmed that several companies plan to start blocking ads this year" with software that will be available as an option, but there is also the possibility of applying blocking technology to all mobile networks.
Let us remind that the Google already started to be considered a competitor company for all mobile operators with Project Fi, a service which offers cheap internet and charges only for the data consumed by the end user.
So mobile and internet providers are very natural to want to "kill" their new opponent.
Of course, we can not know if this is feasible, as European networks can test the ad blocking software, but Google will not fall into disrepute. It is also somewhat difficult for the European Commission to block advertising on websites for their own benefit.
Οι χρήστες του διαδικτύου είναι ελεύθεροι και θέλουμε να πιστεύουμε ότι θα συνεχίσουν να είναι να χρησιμοποιούν ειδικά λογισμικά όπως το Adblock στους υπολογιστές τους. Οι πάροχοι από την άλλη καλά θα κάνουν να κοιτάζουν την work their.
