April 1 is near and technology companies like every year are gearing up for new farces. However, Microsoft will probably be out this year as the company's chief marketing officer urged company officials to avoid any pride this year.
The reason is simple: Pranks aren't liked by everyone, and according to Microsoft's leaked memo, some of them do more harm than good.
"Sometimes the results are fun but sometimes they aren't. Either way, the data we are told that these stunts have limited positive impact and can indeed lead to unwanted cycles news,” reports Chris Capossela in an internal memo that was released TheVerge.
Capossela asks employees of the company to promote communication to groups and in-house partners to stop everyone this year from this custom.
Considering the adversity faced by the technology industry today, I ask all Microsoft groups to do nothing at 1 in April. I appreciate that some people may have devoted time and resources to these activities, but I think we have more to lose than to win by trying to be fun this day.
This is a somewhat unexpected change in Microsoft, but at the same time it could be an approach that would dictate a new trend in the technology industry. It remains to be seen, although other technology companies will follow Microsoft's steps.
Many of these tech companies love April Fools' Day pranks like for example the Google, which every year gives change, not with one but many clever pranks.
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