Η SquareTrade, a leading company in the provision of electronic device protection contracts, with more than 10 million customers today announced the evidence of a survey that shows that the Greeks have paid 2007 to date, globally 701.064.735 euro to repair or replace damaged smartphones!
An impressive element is that 40% of Holders smartphones, have experienced a breakdown or destruction of their device over the past two years. Time to repair the damage was longer than 7 days for 30% of sufferers. If you consider that these devices are now valuable and necessary"assistant” στους γοργούς ρυθμούς της σύγχρονης ζωής, αυτό το χρονικό space it seems very painful.
Unfortunately, a damage is not always caused by the fault of the owner, since the 25% of accidents are caused by third parties and not by the owners themselves.
Some notable findings from SquareTrade's research show that:
- 57% of smartphone accidents happen at home.
- 15% of the owners forgot the device in the sky of the car.
- Pet owners are 47% more prone to disaster.
- 30% of damaged device owners are under 45 years.
- Holders iPhone are 23% more prone to accidents in their device.
Η πρόσφατη έρευνα της SquareTrade, η μοναδική στο είδος της που έχει καταγράψει στοιχεία από την ελληνική αγορά, δείχνει ότι λόγω των συχνά υψηλών δαπανών που απαιτούνται για την επισκευή των κατεστραμμένων smartphones, πολλοί καταναλωτές καταφεύγουν συχνά σε λύσεις «desperations". For example, 8% of owners in Greece use a device with a broken screen.
Sources and methodology of research
Data sources:
- European SquareTrade Smartphone Accident Investigation. It was conducted on-line in August 2014 with the support of ResearchNow and Qualtrics. Data was gathered by more than 13.000 smartphone owners across Europe and Scandinavia.
- The euro rates were obtained from Bloomberg.com at 14 / 08 / 2014.
- Deloitte Global Mobile Consumer Survey, July 2013.
- The World Factbook, accessible via CIA.gov.
- Our Mobile Planet Smartphone Research, Google 2013.
- GSMA Intelligence.
Source: e-pcmag.gr
