The MMD brand license partner of Philips Screens presents a series of innovations for professionals and home users at the IFA 2016 exhibition between September 2-7 in Berlin.
At the Philips Hall, Hall 22, visitors will enjoy, among other things, UltraColor technology with the expanded color gamut embedded in the finest market screen, the new 4 40 convex XNUMX screen as well as pop up webcams displayed when needed .
Curved screens - and the largest 4K convex display on the market
Guests will enjoy at the Philips Pavilion with the 40-inch Brilliance Curved Display, the largest 4 convex display in the market, with fantastic focus.
This display, available in the last quarter of 2016, hugs the line of sight creating more personal space and improving concentration. As users sit very close to its screen computer them, the curved screen creates a truly immersive work experience. 
Οι αποστάσεις προβολής από τα άκρα και το κέντρο της οθόνης είναι ίσες - επομένως οι χρήστες δεν χρειάζεται να στρέφουν το κεφάλι τους για να δουν στα άκρα της οθόνης, και μπορούν να απολαύσουν άριστη ποιότητα εικόνας. Το γυαλί από άκρη σε άκρη και το εξαιρετικά στενό πλαίσιο ενισχύουν την αψεγάδιαστη εμφάνιση της οθόνης.
Stefan Sommer, Director Marketing & Business Management at MMD, says “The new 40-inch curved display testifies to the company's unwavering commitment to deliver an excellent visual experience to users whether in the office or at home. With 4K resolution, this new model offers impressive clarity and room for multitasking.”
The 4 40 inch model is not the only convex screen to be featured in the show: IFA guests can also admire the upcoming 7 21 9 34 XNUMX XNUMX convex XNUMX screen. The ultra-thin screen with adjustable height, dazzling Quad HD resolution and built-in sound are set to be released at the end of the year.
UltraColor for natural images
The latest UltraColor displays take color reproduction to new heights by creating more accurate colors in home applications thus satisfying the users. UltraColor, supporting a wider color gamut – 85-95% of the NTSC gamut, depending on the specific model, as opposed to the classic 72% – expands the range of colors perceived on the screen, thus creating more natural images with more rich and vibrant green, red and blue colors.
With accurate color reproduction, UltraColor screens make it easy to shop online as we see the actual color of the product before we even make the purchase. UltraColor screens also give assurance to ambitious video creators, designers and photographers that the colors on their screen are very close to reality.
Stefan Sommer explains: "In contrast to the improvement achieved by 'tweaking' software settings to correct color balance, UltraColor intervenes in the chemistry of the screen and makes ground-breaking adjustments to the composition of the color chips."
Η καινοτόμα αυτή τεχνολογία εμφανίζεται σε μια σειρά οθονών που παρουσιάζονται στην IFA, συμπεριλαμβανομένου των νέων οθονών E-Line, που κυκλοφόρησαν αυτό το καλοκαίρι, καθώς και τις λεπτότερες οθόνες στην αγορά - οθόνες C7, που αναμένονται μέσα στο τελευταίο τρίμηνο του 2016. Στην IFA, θα παρουσιαστεί και το μοντέλο 24 ιντσών των οθονών Ultra Slim FHD.
Despite the depth of 5,2h, this model reproduces 90% of the NTSC color gamut, features Flicker-free technology, wide viewing angle, and sleek, frameless design.
Philips Pop-up webcam which makes life difficult for camera hackers
Guests looking for more workplace security will be able to see the first Philips screen with a pop-up webcam. The brand-new 27 inch screen has a webcam that's shown when it's needed and hidden on the screen for the rest of the time, preventing potential hackers from "jabbing" unwanted. This monitor is readily available on the market.
