Club Swatch ανακοίνωσε ότι πρόκειται να αναπτύξει το δικό του λειτουργικό system for wearables that will compete with Apple's watchOS and Google's Android Wear.
The company, in collaboration with the Swiss Center for Electronics and Microtechnology, (Swiss Center for Electronics and Microtechnology) will focus on the development of wearable devices that will be safe and low power, such as he said Swatch CEO Nick Hayek to journalists.
Battery life is one of the biggest weaknesses of smartwatches so far.
"In Switzerland we have a lot of experience in creating things that are smaller, consume much less energy, are independent and more cost-effective and can be classified into small items," Hayek told Reuters.
The company will release the operating system through Tissot's brand at the end of 2018, according to Bloomberg.
Traditional clock watchers have seen their profits drop sharply when Apple's SmartWatch was released on the market.
The Apple Watch currently accounts for half of all smartwatch sales, according to them researchers of Canalys, and have nearly 80 percent of total SmartWatch revenue in Q4 2016.
Of course traditional companies are trying to catch up. But the smartwatch market is expected to grow at a relatively slow pace, according to the Jupiter analyst team, which says fewer than 60 units are expected to be available. millions smartwatches on an annual basis from 2021.
