The Swatch Group has announced that it will develop its own wearables operating system that will compete with Apple's watchOS and Android Wear.
Η company, σε συνεργασία με το Ελβετικό Κέντρο Ηλεκτρονικής και Μικροτεχνολογίας, (Swiss Center for Electronics and Microtechnology) θα επικεντρωθεί στην ανάπτυξη w devices that will be safe and low power, such as he said Swatch CEO Nick Hayek to journalists.
Battery life is one of the biggest weaknesses of smartwatches so far.
"In Switzerland we have a lot of experience in creating things that are smaller, consume much less energy, they are independent and more cost-effective and can be classified in the small objects," Hayek said according to Reuters.
The company will release the operating system through Tissot's brand at the end of 2018, according to Bloomberg.
Traditional clock watchers have seen their profits drop sharply when Apple's SmartWatch was released on the market.
Apple Watch currently accounts for half of all SmartWatch sales, according to Canalys researchers, and has almost 80 percent of total SmartWatch revenue in the 4 quarter of 2016.
Of course traditional companies are trying to catch up. But the smartwatch market is expected to grow at a relatively slow pace, according to its analyst team Jupiter, which says fewer than 60 are expected to be available millions smartwatches on an annual basis from 2021.
