Το News Feed είναι ίσως το πιο σημαντικό χαρακτηριστικό του Facebook, και δεν υπάρχει καμία αμφιβολία ότι η εταιρεία δαπανά πάρα πολλά στην research algorithms that improve its content. But it turns out that algorithms aren't enough – sometimes asking real people direct questions yields better results.
In accordance with Backchannel, since the foundation of News Feed, 2006, the Facebook has realized simply by observing the reactions to timeline of a user and counting likes and shares cannot reliably discover the content that people like.
A Project Manager του News Feed έδωσε ένα παράδειγμα παρομοιάζοντας τις δημοσιεύσεις με ντόνατς. Αν κάποιος φέρει Donuts θα φάτε σίγουρα γιατί είναι είναι νόστιμα. Αλλά αυτό δεν σημαίνει ότι δεν θα φάτε και κάτι άλλο εκτός από Donuts.
So to improve the News Feed, Facebok is already testing a new feature in a random sample of its members from the United States. By using a special version of the social network, it gives the ability to score content. The reviewers are asked to interact with the content as they always did, and then to answer questions about their experience, but also to write a paragraph describing their feelings about what they were living.
This research was launched only in August of 2014, and has already given some interesting ideas, such as this confirmation of Facebook content.
Facebook currently has about 600 testers for the project, but intends to continue adding morecase new members as testing continues. With an ongoing trend towards automation, this specific research done with real human interaction is a welcome change.
