Twitter has just announced once again the very disappointing data from the company's profits but also an interesting partnership that could help in its development.
The Twitter will begin to work with the Google platform, DoubleClick, to improve how their ad's performance is recorded and promoted.
Οι διαφημιστές θα μπορούν πλέον να αγοράσουν tweets through the serviceς ανταλλαγής διαφημίσεων της Google, DoubleClick. Η συνεργασία είναι πολύ πιθανό να βοηθήσει το Τwitter να πουλήσει περισσότερες διαφημίσεις, λόγω της τεράστιας πελατειακής της βάσης της Google, αλλά και τις “ανέσεις” που προσφέρει η πλατφόρμα του DoubleClick (αναλυτικά στοιχεία κλπ).
"We want advertisers to be aware of actions beyond the webσελίδας τους, τα clicks on platforms like ours (eg, retweets) and the role they play in determining a campaign's ROI,” Twitter says on its blog.
This is not the first time Twitter and Google have come so close… Earlier this year, the two companies reached an agreement on tweets appearing in Google search results.
Twitter also announced that it has acquired a marketing company called TellApart to help its advertisers again to understand how effective their campaigns are.
