The Sponsored Stories of Facebook, use personal information of social network members in advertisements. This particular type of advertising has always been one of the most maligned features of the social network.
Of course, no one from the company admits it, but the dislike is almost universal. So the company announced that it will stop Sponsored Stories. The statements remained statements and the company will not make new ones from then on. However, there are already several lawsuits that pressure the company to remove the specific feature from its ads.
Sponsored Stories have caused anger among many who do not want to use their name to promote a product. For this reason, Brazil's Institute of Computer Law (IBDI) filed a lawsuit and asked 33 for millions of dollars from the social network because this type of advertising violates the privacy of the users.
"Η χρήση του ονόματος και της φωτογραφίας χρηστών του κοινωνικού δικτύου για επιχειρηματικούς σκοπούς, χωρίς καμία compensation προς αυτούς ή κάποιο μερίδιο από τα κέρδη πωλήσεων της διαφήμισης αντιπροσωπεύει αθέμιτες εμπορικές πρακτικές και την παραπλανητική εξυπηρέτηση των πελατών," ανέφερε ο δικηγόρος του IBDI, κος Sérgio Palomares στο ZDNet.
IBDI is additionally asking Facebook to disable these ads in addition to the damages it has to pay to users of.
Recall that in 2012, Facebook paid $10 million to users who had filed a class action lawsuit against USA regarding the legality of advertisements.
The lawsuit, of course, does not mean anything to the gossip company, as the revenue it receives such a fine looks like a funny amount.
