With report for his earnings third quarter, Yahoo announced that results will begin to appear as well searchfrom Google.
As it appears, the company managed to sign a three-year, non-exclusive deal with Google to display search results for mobile and desktop audiences around the world.
Yahoo reserves the right choices for which search queries will be displayed by Google.
The regulatory principle of the agreement is as follows:
Under the terms of service, Yahoo has the discretion to choose which search queries will be sent to Google and is not required to send any minimum number of search queries. The Service Agreement is non-exclusive and expressly allows Yahoo to use other search advertising services, including its own service, Microsoft Corporation services or other third parties.
The above agreement seems to give Yahoo the flexibility to choose which Google ads he wants to use while serving Bing advertising.
According to comScore, Yaho ranks third in US search and holds 12,6% of market share. First, of course, Google is (about 64%) followed by Microsoft with 20,7%.
