Did you buy an Alexa device from Amazon for a Christmas present? Devices with Alexa voice assistant have been purchased en masse every year since 2015. It is a popular gift when you can think of nothing else.
But Amazon internal documents show that 25 percent of users do not use the device after a week.
Amazon sells too many smart συσκευές Alexa που ελέγχονται με φωνή κάθε εορταστική περίοδο από το 2015. Το 2020, η εταιρεία ανέφερε ότι το 25% των νοικοκυριών των USA have at least one Alexa device, while homes that have Amazon Prime reach 27%. However, the company found that the devices were not being used for long.
Most users who have been using Alexa voice control devices in recent years are playing music, setting the timer in cooking, or turning on the lights.
The news site Bloomberg managed to obtain internal documents Amazon that provide information about Alexa. Amazon employees report in one of these documents from 2019 that new Alexa users discover half of the features that exist within three hours of activating the device.
According to this internal data, there have been years where 15% to 25% of new Alexa users turned off the device in the second week. Internal documents planning that Bloomberg has repeatedly cited concerns about user retention and engagement.
The documents, covering 2018 to 2021, detail Amazon's ongoing ambitions for Alexa, such as plans to add more cameras and sensors to allow devices to recognize different voices or determine which rooms users are in. during each interaction.
The documents also reveal the obstacles the company sees in achieving these goals. Last year, Amazon found in an internal market analysis that it had passed the main growth phase and that sales would only grow by 1,2% per year in the coming years.
