Η Google announced that it will begin banning major nuisances advertisements in the Chrome browser to address the impact they have on a device's system performance, network performance, and battery life.
Google reports that these ads can abuse system resources without the user's knowledge. In some cases, they are used for mining cryptocurrencies or are just poorly coded.
So Google no longer wants them to appear while browsing Chrome.
Its browser Google will start to limit the resources that an ad can use at some point in the future.
“Για να εξοικονομήσουμε τις μπαταρίες, τα προγράμματα δεδομένων των χρηστών μας και για να τους προσφέρουμε μια καλύτερη εμπειρία στον ιστό, ο Chrome θα περιορίσει τους πόρους που μπορεί να χρησιμοποιήσει μια διαφήμιση, πριν προλάβει ο χρήστης να αλληλεπιδράσει με τη διαφήμιση. Όταν εμφανιστεί μια τέτοια διαφήμιση, στο πλαίσιό της θα εμφανίζεται μια σελίδα errorwhich will inform the user that the ad is trying to use too many resources", he says Google.
The company also announced the first limits that the browser will use to distinguish "bad" ads from those that do not hurt (see AdSense Google).
"We are targeting the heaviest ads, the ones that use the most CPU or network bandwidth of 99,9% of all ads running. Chrome sets thresholds for 4MB of network data or 15 seconds of CPU usage in any 30-second period or 60 seconds of total CPU usage. "Although only 0,3% of ads exceed this limit today, these ads represent 27% of the network data used by ads and 28% of total CPU usage by ads," explains Google.
The new ad blockers will be available for everyone in the stable version of Chrome to be released in late August, as the company says it will take several months to test.
