Facebook says its users should continue to receive targeted ads even when they apply the new EU General Data Protection Regulation (GDPR).
Facebook Inc said on Tuesday that it will continue to require its users to accept targeted ads as a condition of using their service, a stance that can help keep its business model intact despite new EU protection laws. of the private life.
The EU law, which comes into effect next month, promises better privacy protection in the Internet, since the internet was created. Companies caught collecting data and personal information without user permission will face huge fines.
Facebook's Deputy Privacy Manager, Rob Sherman, said that the social network will start asking for the permission of Europeans from this weekteam about the various ways in which the company intends to use their data, but also announced that it is not possible to opt out of targeted marketing.
"Facebook is an ad-supported service," Sherman said in a briefing to reporters at Facebook headquarters.
Facebook users will be able to limit the kinds of data advertisers use, but "all ads on Facebook will be targeted to some extent, and that also applies to offline ads."
Facebook will reportedly use so-called "permission screens." Imagine pages full of text that will require-ask for the user's permission to proceed to the next screen.
These screens will appear on the Facebook website and on application for smartphones in Europe starting this week and globally in the coming months, according to Sherman.
Screens will not give Facebook users the option to "opt out." Instead, they will direct users to "accept to continue" or "manage their settings".
"They will be able to choose not to use Facebook if they want," Sherman said.
Regulators, investors and privacy advocates are closely watching how Facebook plans to comply with EU laws, not least because the biggest social network has been embroiled in the latest scandal with Cambridge Analytica, but because other companies may follow suit, to limit the impact of opt-outs.
