Google has started rolling out new, more powerful AI tools to its advertisers. The move came when top trade signalτα ανέφεραν στην Google ότι είδαν τις διαφημίσεις τους να προβάλλονται σε video propaganda through YouTube.
Advertisers rightly do not want to fund extremism, even inadvertently, and several of the Companies they withdrew their ads.
So Google is reported to have developed a new improved algorithm to combat such incidents. According to Bloomberg, the company is now using an upgraded form of engineering learning to recognize inappropriate content five times more than it did before.
The new algorithm is reportedly already working in the last few two weeks.
YouTube's huge video library is hard to control, at least from people. Thus it was inevitable that some of the control tasks should be assigned to AI algorithms.
Google's General Manager for Business Development, Philipp Schindler, told Bloomberg that human eyes have contributed to labeling but that they can not do everything.
"The problem cannot be solved by man and should not be solved by man."