In Microsoft's new commercial TV spot, you won't see many features of the Windows 10. The company seems to be following a completely different strategy for promoting the new product.
The video shows kids from around the world, with a narrator explaining how much their life will be affected by changing the operating system.
"Imagine: These kids should not remember passwords," says the narrator.
The ad, which was uploaded on YouTube on Sunday, also points to Microsoft's new approach to Windows, which is to continually improve the services of a one-time operating system.
Near the end, the video shows off two new features of Windows 10: its personal assistant; Microsoft Cortana and the new Microsoft Edge browser.
The somewhat low-key ad is consistent with what the company promised for the Windows 10 campaign, a human-centered approach.
Ads have been appearing on TV networks worldwide since Monday.
As for the kids the company uses, the marketing department seems to be hitting below the waist. It aims first at the positive sentiment of consumers, leaving it for last appearance just two of the new features of Windows 10.
See the ad
https://www.youtube.com/watch?v=Gu6vmNz-PhE
