Στο νέο διαφημιστικό τηλεοπτικό σποτ της Microsoft, δεν θα δείτε πολλά χαρακτηριστικά των Windows 10. Η company seems to be following a completely different strategy to promote the new product.
The video features children from around the world, with a narrator explaining how their lives will be affected by the change of the operating system.
"Imagine: These kids should not remember passwords," says the narrator.
The ad, which was uploaded on YouTube on Sunday, also points to Microsoft's new approach to Windows, which is to continually improve the services of a one-time operating system.
Close to the end, the video shows two new features of Windows 10: the Microsoft Cortana personal assistant and the new Microsoft Edge browser.
The somewhat low-key ad is consistent with what the company promised for the Windows 10 campaign, a human-centered approach.
Ads have been appearing on TV networks worldwide since Monday.
As for the little kids who uses the company, the department marketing φαίνεται να χτυπάει κάτω από τη μέση. Στοχεύει πρώτα στο θετικό συναίσθημα των καταναλωτών, αφήνοντας για το τέλος την appearance just two of the new features of Windows 10.
See the ad
https://www.youtube.com/watch?v=Gu6vmNz-PhE