TikTok's competitor from YouTube, the youtube shorts, is circulating now worldwide. The service was first launched in India πέρυσι, πριν επεκταθεί σε περίπου 26 χώρες, συμπεριλαμβανομένων των ΗΠΑ και του ΗΒ. Τώρα το YouTube Shorts, το οποίο είναι ακόμα σε έκδοση beta, είναι available in more than 100 countries around the world where YouTube is already available.
YouTube Shorts is similar to TikTok as a shorts platform video of choice, but Google's service promotes Shorts' integration with the wider ecosystem of YouTube as a key component. The company recently added the ability for Shorts creators to test audio with YouTube videos, and says it's exploring ways to quickly add links from Shorts to the YouTube videos they're used from.
Ironically, while YouTube tries to mimic the TikTok format, TikTok is experimenting with formats that are closer to YouTube's traditional focus. It recently tripled the maximum video duration to three minutes for everyone and released applications on TV platforms such as Android TV and Fire TV.
