Facebook CEO Mark Zuckerberg said Thursday he's confident the social media company "will be able to handle" Apple's upcoming planned privacy update to iOS 14, which will make it easier for iPhone and iPad users to block companies to monitor their activity with the aim of advertisements.
Upcoming Apple privacy changes will let users know about device tracking and ask them if they want to allow it.
Tracking will be based on a unique identifier devices on every iPhone and iPad called IDFA. Companies that sell mobile ads use this identifier to target ads and measure their effectiveness.
Zuckerberg explained that change θα μπορούσε να ωφελήσει το Facebook αφού περισσότερες επιχειρήσεις μπορεί να αποφασίσουν να πωλούν πληροφορίες απευθείας μέσω Facebook και μέσω Instagram. Τα σχόλια του Zuckerberg είναι οι πιο αισιόδοξες δηλώσεις που έχει δώσει το Facebook για το πώς οι επικείμενες αλλαγές της Apple ενδέχεται να επηρεάσουν τη διαφημιστική business the company's.
In July 2020, Facebook CFO David Wehner said changes to Apple's iOS 14 could hurt the company's ability to target users with ads, and in August 2020, the company said the changes could lead to a drop of more than 50% in the advertising business, which accounts for less than 10% of the company's net revenue.
The company told investors in announcing fourth-quarter earnings in January that the impact of Apple's changes could begin to affect Facebook at the end of the first quarter.
Facebook is preparing for Apple's upcoming changes by introducing more products to the space. In particular, the company in 2020 presented Facebook Shops and Instagram Shops. These features allow other companies to list product listings directly on the most popular Facebook applications and sell products directly on Facebook and Instagram.
Finally, Zuckerberg said that Facebook already has 1 million active stores in its services and 250 million people actively use them.
